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9. measure your results. “without goals, a product roadmap, or even a full brand strategy, social media managers will struggle to know what to prioritize in the social space, what metrics to measure to convey progress, and what sort of content or social presence is ideal for the brand,” bazile says. Social seo is all about connecting with people who don’t (yet) follow you on social platforms. that means it can be a more effective way to grow your social channels than focusing strictly on algorithms. new eyeballs are the key to growth. 3. reach potential customers that don’t use traditional search engines. Step 1: set social media marketing goals that align to business objectives. step 2: learn everything you can about your audience. step 3: research the competition. step 4: conduct a social media audit. step 5: set up accounts and improve existing profiles. step 6: find inspiration. Their favorite social media channels are , facebook, and instagram. 4. choose the right social media platforms for your business. different social media platforms are suited for different types of content. for example, pinterest is more visual and is predominantly used for home, fashion, and style insights.
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