4 Key Stages Of The Marketing Funnel Ultimate Guide
4 Key Stages Of The Marketing Funnel Ultimate Guide What are the stages of the marketing funnel. 1. awareness. the first stage of the sales funnel is referred to as the “awareness” stage, as it is during this stage that individuals first become aware of your product or service. they may become aware of you due to your advertising, google search, social media presence, or simply word of mouth. Marketing funnels are commonly based on the aida model : a wareness → i nterest → d esire → a ction. but you can simplify the funnel into a three stage model: top of the funnel (tofu): awareness stage. middle of the funnel (mofu): consideration stage. bottom of the funnel (bofu): conversion stage.
Digital Purchase funnel
Digital Purchase Funnel There are 4 critical stages that every marketer should be aware of: 1. awareness. in the first stage of the marketing funnel, awareness stands as the cornerstone. it’s where you ignite that initial spark that illuminates your brand. it’s where your marketing strategies work tirelessly to ensure that when a prospect thinks of a need, your. The marketing funnel represents a consumer’s journey from being unaware that you exist to becoming a customer. it’s often broken up into four different stages, but the number of stages and names of those stages vary depending on who you talk to. one of the most widely accepted sets of stages is as follows: awareness. interest. They help you plan and measure efforts to attract, engage, and convert potential customers. while there are various models, we’ll focus on the three stage model: top of the funnel (tofu), middle of the funnel (mofu), and bottom of the funnel (bofu). let’s explore each stage in detail. 1. top of the funnel (tofu): awareness stage. At this marketing funnel stage, educate your prospects. guide them toward a buying decision. explain what makes you different from competitors. your support team should be available to answer questions directly. live chat is often the most convenient option for your prospects. but phone, email, and social media are good options.