Marketign Mix вђ 4ps Vs 4cs вђ Instituto Paccelly Huancayo The 4 ps of marketing. They differ in the following ways: the 4ps look at the internal processes of a business and marketing strategy, while the 4cs focuses on how customers can be influenced. the 4ps are a framework for the marketing mix and how to achieve market share, while the 4cs form part of the customer service quality model.
Marketing Mix 4 P S Model Vs 4 C S Model The seven ps of marketing is a marketing mix model designed especially for service marketing and was proposed by bernard booms and mary bitner in 1981. the seven components of the model are: product – what you sell. price – how much you sell it for. place – where you sell it. promotion – how you get customers. The marketing mix is an important and well known marketing concept. the marketing mix covers the tactical part of any marketing plan. this concept is also called 4ps and 7ps of marketing. the 4ps are product, price, place and promotion. on the other hand, 7ps are 3 additional ps processes, people and physical evidence known as service marketing. The 4 ps of marketing: what they are & how to use them. What are the 4 ps of marketing? the marketing mix.
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