7 Creative Ways To Surprise And Delight Your Customers Codecarrot Blogs Try to “default to yes” for small, reasonable requests that customers make, most of which are sincere and simply looking for a helping hand. 6. go beyond “help” content. i’ve always thought the term content marketing was a bit odd, given that the “marketing” part of the equation really just comes from helping customers. 6. use humor to humanize your brand. we have great success using humor to surprise and delight our clients and their customers, especially when the channel or project type (e.g., emails, corporate.
7 Creative Ways To Surprise And Delight Your Customers Codecarrot Blogs 3. make the customer experience as easy as possible. anytime a customer interacts with your company, it should be a fast and painless process. even small inconveniences — like not being able to quickly navigate your website or being transferred between multiple customer support agents — can make a bad impression. 4. Make sure the free sample is clearly labeled as such, so customers know what they’re getting. deploying a free sample of a new product has many benefits for a company. it allows the company to: 1) entice customers with a new product. 2) increase product awareness. 3) boost sales of the new product. However, surprise and delight should only be used to encourage loyalty in established customers and grow interest in potential leads. it is generally unsuccessful in converting those with little to no interest in your company. these individuals are considered to be ‘sceptics’. the sceptics viewed an example of a surprise and delight tactic. Be consistent. consistency is key when it comes to delighting customers. if you can consistently provide excellent customer service and meet or exceed their expectations, they’ll be happy. be sure to set high standards for your team and make sure they understand the importance of providing great customer service. make them feel valued.
Comments are closed.