Explaining the adtech walled garden: the good and the bad alikeaudience. find out what a walled garden is in ad tech and the advantages and disadvantages of advertising with them for your programmatic ad campaigns. The walled garden is a hard to miss advertising and marketing jargon. in simple terms, it can be called a closed platform built by publications, creators, and brands of all scales. apple is a prime example of a walled garden. over the decades it has become a tech giant, one of the most valuable companies in the world that has complete control.
Published by alikeaudience on may 26, 2022. categories . adtech guides; explaining the adtech walled garden: the good and the bad. The walled garden had a good run, but the future will bring something new and with it, a lot more opportunities for innovation (and profit) outside the stifling atmosphere of the tech giants. much like the deprecation of cookies, this shift can bring a lot of chaos, but also new openings for companies looking to the future. Walled gardens refer to closed ecosystems where companies tightly control hardware, software, and services to provide users with a seamless and integrated experience. closed ecosystems can provide benefits, such as enhanced user experience, increased security, and personalized experiences. open source and open standard protocols will provide a. In the seventh episode of adtech | alikeaudience, the apac director of data and audience at pubmatic, brandon lee, co founder of alikeaudience, bosco lam, and the director of the brand creatives, jessica lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between alikeaudience and pubmatic to bring audience segments to the supply side.
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