Logo Color Meaning Chart Grey logos. grey is one of the most interesting colors for creating a brand identity. it is associated with professionalism, conservatism, dignity, classics, stability, modesty. grey in your logo makes a startup look serious, professional, and credible. just like silver, it has a “hi tech” feeling to it. Sometimes, green can refer to money and be used as part of the logo design of financial companies. red: red is passion, power, youthfulness, energy, and confidence. red is dynamic and is one of the best color choices if you want to evoke strong emotions, attract attention, and create a feeling of urgency.
How To Pick The Right Logo Colors Designmantic The Design Shop In their research on color differentiation in the marketplace, labrecque and milne highlighted how certain industries frequently use particular colors. for instance, they found that blue is used in over 75% of credit card brand logos, and 20% of fast food brand logos. red, meanwhile, is found in 0% of apparel logos—but over 60% of retail brands. Yellow. your primary logo color is yellow, which is all about accessible, sunshiney friendliness. yellow exudes cheer (think sunflowers and smiley faces). choose yellow and your brand will radiate an affordable, youthful energy. this year, blazing yellow made the cut in pantone’s palette of the year. Choosing the right color helps you communicate specific emotions to your audience. but to fully understand how to choose logo colors, we need to understand what emotions are associated with colors. with that, we can better use these colors in expressing a clear message to our viewers. how to choose logo colors 1. 4. red: the color of passion and urgency. in color psychology, red is often linked to emotions like excitement, passion, and urgency. it's a color that naturally grabs attention, making it a popular choice for brands aiming to evoke a sense of immediacy or enthusiasm. red can also signify danger or provoke aggression.
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