Infographic Gen Z And Millennials Light Up Holiday Shopping Season It’s beginning to feel a lot like the peak holiday shopping season. gen z and millennials will be shopping for family, friends (and for themselves). check out our infographic to understand how they like to shop and what inspires them to connect with brands. download the pdf version and share with your team. If you want to connect with the next generation of consumers, then you need to understand their discovery and buying habits, and what appeals to them the most. that's why the team from perksy have put together this listing of insights an tips on what millennial and gen z shoppers look for, and how brands can tap into these trends to expand the.
Infographic Gen Z And Millennials Light Up Holiday Shopping Season Holiday consumer spending statistics. according to the national retail federation, consumers spent 3.8% more in 2023 compared to 2022. while the official numbers for 2024 are still pending, salesforce predicts this growth will slow to 2% during the 2024 holiday season. our findings broadly align with this prediction. For 2023's holiday shopping season, for example, millennials planned to spend an average of nearly 2,000 u.s. dollars, while gen z consumers intended to spend under 1,300 u.s. dollars per capita. Move over millennials – gen z’s holiday shopping habits are the ones to watch this festive season. with an estimated collective buying power that is nearing $150 billion and projected to grow significantly in the next 3 years, gen z is emerging as an influential audience with its own unique set of buying behaviors and brand expectations. 13%. americans are split on holiday travel. overall, 65% of people feel very or somewhat comfortable traveling this holiday season. younger generations are most likely to feel comfortable.
Infographic Gen Z And Millennials Light Up Holiday Shopping Season Move over millennials – gen z’s holiday shopping habits are the ones to watch this festive season. with an estimated collective buying power that is nearing $150 billion and projected to grow significantly in the next 3 years, gen z is emerging as an influential audience with its own unique set of buying behaviors and brand expectations. 13%. americans are split on holiday travel. overall, 65% of people feel very or somewhat comfortable traveling this holiday season. younger generations are most likely to feel comfortable. “some of the biggest spenders on gifts are millennials and gen z, and they’re the biggest entertainers. and they have college loans to repay that kicked in in october, so the timing is. The average millennial spent 50.4% or $643 more than generation z shoppers for the 2022 holiday season. millennials had a gift budget that was 46.1% or $287 more than generation z shoppers spent. millennials are 11.8% more likely to prefer online shopping and 12.2% less likely to prefer in store shopping compared to gen z.
Comments are closed.