14. new man. another very cool logo with a hidden message. this logo for new man can actually be read upside down. no matter which way you look at it, the words spell out the word ‘new’. 15. blade logo. logos with hidden meanings don’t come any better then this. look closely at the ‘a’ and you’ll see a hidden blade. That famous number is hidden in the ‘b’ and the ‘r’ of their logo, acting as the curve of the ‘b’ and the stem of the ‘r’. the logo represents fun and energy, much like how you’ll feel during (and after) eating their ice cream. 06. roxy. roxy is quicksilver’s female clothing line.
Using hidden messages in logos can help create a deeper connection between the brand and its audience, making the logo stand out in a crowded marketplace. moreover, these easter eggs also help to develop a sense of intrigue and curiosity in the audience, increasing their engagement with the brand. 3. the mere exposure effect. also known as the familiarity principle, this effect means that people develop a preference for things simply because they are familiar with them. logos with hidden messages give people more to look at and discover each time they‘re exposed to it, so they become more familiar over time. 4. 3. baskin robbins. image credit: 1000 logos. the baskin robbins logo, with its iconic use of pink and blue colors, holds a hidden message within its design. the brand’s name is featured in playful typography, but on closer inspection, one can make out the number “31” cleverly integrated into each letter. Look twice, see two different images—. in some logos, the multi layered design is less for a hidden meaning and more for aesthetics. take desideratum ’s design for whiskers & wine, a bar and nightclub. in the logo, an image of a cat—the “whiskers” mentioned in the bar’s name—is the focal point.
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