With the new shop the look ads, the self proclaimed product discovery platform extends its current shoppable post format to paid ads. providing more ways for brands to dive into social commerce and for customers to interact with the brand’s products. shop the look ads make it possible to display a range of products. Pinterest new shop the look ads: a new way for retailers to connect with consumers and strengthen product & brand awareness pinterests neuen shop the look ads: eine neue möglichkeit für.
Shop the look pins function in a similar way to instagram’s shopping tags, which are also being slowly developed and rolled out.the expansion of shop the look will give pinterest advertisers more ways to better showcase their content, and add to the shopping potential of the platform, which has been slowly shifting away from its social network roots. But the opportunity for pinterest to make this into an advertising tool are significant with more than two billion searches being conducted on pinterest every month (the vast majority of which are not brand specific), there's opportunity for pinterest to give businesses the chance to show up as the top search result in shop the look pins. The addition of these expanded shop the look ad options will provide more ways for brands to drive direct purchases from pinterest, which could help maximize shopping potential among browsing consumers. pinterest says that the new shop the look ads will be rolling out in the u.s. "over the coming months". The new shop the look ads enable retailers to feature multiple products in a single ad, as they can tag up to 25 items in an image. pinterest said the new shop the look ads will roll out in.
Comments are closed.