Ppt Consumer Behavior Powerpoint Presentation Free Downloadођ The document discusses various topics related to consumer behaviour including: 1) consumer behaviour involves studying how and why people make buying decisions. it looks at individual and group decision making processes. 2) segmenting the market involves dividing consumers into groups based on characteristics like demographics, behaviours, and. Presentation transcript. chapter four: consumer behavior objectives • identify elements of a consumer behavior model. • address the five stages of the consumer decision making process. • describe consumer decision making in terms of extensive, limited, or routine problem solving. • describe psychological influences that impact consumer.
Consumer Behaviour Powerpoint Presentation 4. definition of consumer behavior “consumer behavior is the process whereby individuals decide what, when, where, how and from whom to purchase goods and services.” .” walters and paul in another words, consumer behaviour can be define as the behaviour of individuals or groups in regards to acquiring, using and disposing of products, services, ideas or experi. Consumer behavior • the study of consumers and how they make decisions is called consumer behavior. • consumer behavior includes factors that influence the purchase and use of products. final consumers • most people picture a customer as someone who enters a store, purchases a product, takes it home, and uses it. 9. positivism interpretivism 1 consumer research carried out from a managerial point of view to take strategic marketing decisions is called positivism 1 consumer research carried out from the purpose of probing deep into the consumer’s mind to understand the motivation , feelings, reactions etc. affecting consumer behaviour is called interpretivism. 2 positivist research is quantitative and. The study of all these three sections constitutes the scope of consumer behaviour. problem recognition thus occurs when the consumer recognizes that he has an unfulfilled need. the desire to fulfil this need triggers off the other steps of information; search and evaluation and finally result in the purchase process.
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