Top 10 Social Media Marketing Trends 2023 In the years since the covid 19 pandemic, social shopping has become an undeniable force, with the value of global social commerce sales estimated to reach $992 billion in 2022. facebook, instagram, tiktok, and pinterest all allow users to make purchases directly from the platform, and you can expect other networks to follow suit. 2024 social media trends. 1. text only posts are the sleeper hit of the year (and x remains on top) 2. social platforms will become the hottest new search engines. 3. longer videos will make a big comeback. 4. engagement will move from feeds to dms.
Social Media Marketing Trends 2023 The State Of B2b Social Report These are the biggest social media trends to watch in 2023, according to our independent research team. ugc and micro influencer marketing will become mainstream. short form video content will. 4. more brands will turn to tiktok. the biggest social media trend in 2023 will be the evolution of tiktok for brands as they look to engage consumers in new ways and generate growth through brand. Social media trend 2: embrace short form videos. long form videos are still relevant in 2023, but less so for social media marketing. anything from 15 seconds to 2 minutes is considered short form, although the lower end gets more engagement. they also do better on seo because they have a higher retention rate. Keep reading for the top social media trends to inspire your social media strategy in 2024. table of contents. #1: long form content returns. #2: influencers use product placement. #3: tiktok enters its “facetime” era. #4: more ai integrations. #5: nostalgia core. #6: keyword search & seo take center stage. #7: more selectivity with platforms.
Anticipating 2023 Social Media Marketing Trends Tripepi Smith Social media trend 2: embrace short form videos. long form videos are still relevant in 2023, but less so for social media marketing. anything from 15 seconds to 2 minutes is considered short form, although the lower end gets more engagement. they also do better on seo because they have a higher retention rate. Keep reading for the top social media trends to inspire your social media strategy in 2024. table of contents. #1: long form content returns. #2: influencers use product placement. #3: tiktok enters its “facetime” era. #4: more ai integrations. #5: nostalgia core. #6: keyword search & seo take center stage. #7: more selectivity with platforms. Live streaming. live streaming, whether it’s via instagram, tiktok, or facebook is still a crowd pleaser in 2023. live streams allow you to get so much closer to your social media audience, and them to you. the format is a great way for you to increase your social media audience engagement and simply foster a two way relationship with your. Trend 2: playful content is the new “brand personality”. the “edgy” brand voice is taking a back seat to a new brand trend: experimenting with playful content. brands have consistently found creative ways to tap into meme culture and the voice of the internet in a way that fits their voice.