Why Consumer Insights Are So Important In Marketing

Why Consumer Insights Are So Important In Marketing To summarise, some of the key benefits of consumer insights for marketers include: creating detailed personas and customer journey maps through insights. uncovering overlooked societal and cultural drivers of purchasing decisions. facilitating tailored, consumer centric marketing strategies. enabling brands to make data driven decisions for. Key benefits to consumer insight research. helps to develop tailored marketing strategies ongoing consumer insight research focuses efforts. knowing what drives a customer’s purchase decision, where and when they shop, how they like to be spoken to, what external factors affect their spending habits…all of this equips brands with a deeper understanding of their customers, meaning they can.

Why Consumer Insights Are Important In Marketing Aitrillion Key benefits of gathering consumer insights include: decreasing the customer acquisition costs. increase the targeting of and sales to new customers. reducing customer churn. increase the upsell to existing customers. increasing customer loyalty. improve the marketing return on investment. By definition, consumer insights are thoughts, opinions, and experiences shared by people and interpreted by a business to gain a better understanding of how their customers think and feel. these insights come in many forms, including: online reviews. customer surveys. social media comments (social media insights). The consumer insights you choose to leverage should help you tell a creative, compelling story, while reinforcing your core brand values. empathy and authenticity matter too, so tap into your consumers’ mindsets ahead of every new campaign to check you’re still on the right track. if not, pivot your strategy. Here are some consumer insights examples that highlight its importance for the understanding of customers: consumer insights shape marketing strategies; your marketing strategy can only go so far without consumer insights. being able to know why an audience thinks and behaves like it does means you can align a strategy to complement those.

Why Is Consumer Insight Important The consumer insights you choose to leverage should help you tell a creative, compelling story, while reinforcing your core brand values. empathy and authenticity matter too, so tap into your consumers’ mindsets ahead of every new campaign to check you’re still on the right track. if not, pivot your strategy. Here are some consumer insights examples that highlight its importance for the understanding of customers: consumer insights shape marketing strategies; your marketing strategy can only go so far without consumer insights. being able to know why an audience thinks and behaves like it does means you can align a strategy to complement those. Dec 11, 2023. 1. the concept of “customer insight”, or “consumer insight”, is overused and often misused in marketing. all too often, insights are confused with “new information” the. The focus area of emotional insights is to examine the emotions driving consumer behavior. 6. purchase journey insights. these insights map the various stages involved in a customer journey. it helps in a better understanding of the touchpoints, interactions, and channels, and how consumers react to them.